As people who are involved in environmental conservation work, we have come to realize that we need to secure the support of the business community, if we are to be successful in pushing our agenda. But, as experience has shown elsewhere, it is not easy to get the business community to support this sort of (conservation) agenda. You see, the measures that need to be put in place, to reduce greenhouse gas emissions are often painful to businesses. These are measures that can ultimately have the impact of reducing business profitability and increasing business costs. These are, therefore (and obviously) not the sorts of measures that members of the business community embrace willingly. So we have had to come up with a strategy for getting the business community to support our conservation agenda.
Our strategy for getting the business community to support our conservation agenda is simple. It is a strategy where we tell the members of the business community that we will patronize their businesses (and encourage others who are within our spheres of influence to patronize their businesses), if they accept to support our conservation agenda. We also subtly tell the members of the business community that we will boycott their businesses, and encourage others who are within our spheres of influence to boycott the businesses, if they fail to support our conservation agenda. In doing this, we don’t believe that we are blackmailing the businesses, but rather, just applying pressure to them subtly.
So far, the strategy we have employed for getting the business community to support our conservation agenda has seemed to work well. We have seen members of the business community approaching us with elaborate plans on how they intend to reduce greenhouse emissions within the next five years. Of course, the real hour of reckoning is coming: when we shall get to see whether or not the businesses actually implement the elaborate greenhouse gas emissions reduction plans they have presented to us. The whole thing is akin to the application process for Capital One credit cards at application.capitalone.com: where what matters most is ultimately whether the person wishing to get a credit card actually fills in and submits the application form or not. In our case, what matters is not whether a particular business comes up with a greenhouse gas reduction plan, but whether the business entity actually implements the plan.